Home About Social Fishing

About Social Fishing

“Social Fishing is the ultimate freshwater fishing education website.”

Social Fishing is a freshwater fishing education brand and website, that’s packed with information, education and support for all freshwater anglers. The Social Fishing Team are passionate not only about fishing but educating others and giving them the chance to experience the past time that we all love!

The site was built with the mind set of providing quality information and education while bringing it to you in a visually aesthetic way through beautiful imagery. Social Fishing is a supporter of ‘Catch and Release’ fishing especially when it comes to Australian Natives. This practice is now becoming a strong way among many anglers which is vital to the survival of the sport and the species.

The Story Behind Social Fishing

Where did Social Fishing start?

“The idea behind Social Fishing started over three years ago and it has come a long way between now and then. The idea changed as it grew over time but the purpose of Social Fishing has always followed the same path.”


“Fishing was always a part of my life from a very young age. The more I fished through my teenage years the more I would research and learn to help better my skills. During this time I began to realise that there was very little information out there on freshwater fishing. It was difficult to find the information you needed, especially as a kid growing up. If I did manage to find something it took a lot of hard work researching the topic to get it – there wasn’t a one stop shop for freshwater fishing education.

That problem was the birth of Social Fishing – which is still only a baby and at the start of a long journey ahead. The site and brand over the coming years will grow even bigger with more education just for you!

We hope you enjoy the site and learn something that will help you catch fish next time you’re out on the water.”

Rhys Creed

Social Fishing Founder

About the Social Fishing Website

This is the first website of its kind to be launched for the freshwater scene in South Eastern Australia. This site has been designed to help you learn how to fish in the Australian freshwater. Covering everything from basics right through to advanced techniques, there is something for everyone.

Below is a brief overview of the content on offer:


The site houses articles on a range of different categories, from specific articles on species to technical and location articles. They are written by anglers who are experts in their field of fishing. In these article they share their years of knowledge with tips, techniques, stories and secrets, along with beautiful photography. The articles are well worth a read that hold priceless information.


This section of the website is more informal short blogs written by a number of regular writers. They will be sharing their thoughts and opinions on specific matters in the fishing circles. This is a great section on information that will keep you up to date with what’s happening:

  • Editorial: this is written by Rhys Creed and his column will keep you up to date with what is happening within the Social Fishing site e.g. a new video series coming out.
  • Industry Talk: this column is written by Chris Cotterill where he will speak about all the new cool gadgets, fishing equipment and anything new in the sport fishing industry.

Reports/Video Updates

At the start of every month we film a short video report covering all the major waterways in NSW and VIC. We cover the best locations for the upcoming month and also some of the best techniques to be using. It’s a simple and quick way to get an overview of the current fishing conditions.


This is the main attraction of the site and what Social Fishing is all about. We regularly produced a range of FREE educational videos that are available to anyone through our website, YouTube or Facebook. These are packed with information, tips and techniques for freshwater fishing.

We also produce a range of educational videos which includes the Complete Guide Lure Fishing Series. If you want to learn how to catch freshwater fish on lures, this is the series to watch.

If you would like to learn more about the series, click here. There are also other sections and video categories on the site including; Maintenance & Setups tutorials and Knots & Rigs tutorials.

Gear Reviews

This section is home to reviews that we give on different gear, products and equipment. These reviews will be in both video and written format.

We would like to thank you for supporting Social Fishing and we hope you all enjoy the content that we have to offer. If you have any questions or queries you can contact us at admin@socialfishing.com.au.

Social Fishing Team

Rhys Creed

Social Fishing Founder

Rhys Creed is the founder of Social Fishing. He came up with the idea over 3 years ago and ever since that day he has been passionate about creating the best freshwater fishing education site. He has been fishing for a number of years and loves all forms of freshwater fishing. In saying that his favourite style of fishing is casting for Murray Cod in fast water rivers.

Peter ‘Stumpy’ Brunt

Social Fishing Cameraman

Stumpy is the man behind all the shoots and scenes that you watch on the Social Fishing site. Sometimes he joins in on the fishing action as you’ll see he loves to cast a line. He enjoys not only fishing but being in the great outdoors and capturing it all on film for you to see.

Chris Cotterill

Lure Fishing Enthusiast & Video Presenter

Chris is an avid angler who loves challenging the statuesque. He produces written content in the form of articles and writes the ‘Industry Talk’ column on the site. He also appears and hosts many of the tutorials in the Complete Guide series, where he shares his wealth of knowledge. Chris is a passionate freshwater angler who loves to teach other people about this great sport.

Jack Zyhalak

Social Fishing Producer and Murray Cod Expert

Jack is an expert at casting for both Murray Cod and Golden Perch. He grew up learning the art of accurate casting against the timber lined banks of the Murrumbidgee River. He produces and films a number of videos on the Social Fishing website including the Complete Guide Series. Jack also writes articles and features in a number of videos.

Ryan Giltrap

Social Fishing Tech & Carp Guru

Ryan is the technology guru behind Social Fishing. Ryan and Rhys worked on the tech side of the site for the past few years to build it for you. He is also an excellent carp angler, although he won’t like to admit it. Ryan is also the owner of www.trapstackle.com.au where he sells a great range of fishing gear.

Adam Smith

Social Fishing Trout Expert and Team Member

Adam Smith is a valuable team member of Social Fishing and is also a lure maker. He is the founder and owner of FTL Lures where he makes quality and affordable spinners which are great for Trout, Redfin and Golden Perch. Adam love his Trout fishing and spends most of his time in the Snowy Mountains trekking the small streams and paddling across the lakes in his kayak. You can visit the FTL website here: FTL Lures Website

Tallis Cotterill

Social Fishing Team Member

Tallis is the youngest and newest member of the Social Fishing team. He grew up fishing and loves the challenge it brings. Tallis spends his time targeting all freshwater species in a number of different locations in South Eastern Australia. Tallis will be a regular writer of the website and he aims to help other anglers learn more about freshwater fishing.

Stuart Matheson

Social Fishing Team Member

Stuart loves all forms of freshwater fishing and learning from other to better his skills. The freshwater lure scene is only new to Stuart but he has picked up and learnt many valuable angling skills. His favourite form of fishing is floating down shallow rivers casting from an inflatable boat and those spring time yellas.


Grant Higginson

Social Fishing Video Technician

Grant is a keen freshwater angler that loves filming as much as his fishing. He is the founder and owner of Cut Above Productions which is a video production studio that runs out of Wagga Wagga. He has featured in many of the video tutorials and has the technical knowledge when it comes to filming.